What can excessive heat styling lead to?

Excessive heat styling can lead to hair damage and breakage because high temperatures can strip the hair of its natural moisture and weaken its structure. When hair is exposed to heat frequently, the proteins that give hair its strength can become denatured, leading to dry, brittle strands that are more prone to splitting and breaking. This kind of damage is often characterized by frizz, dullness, and an overall lack of vitality.

In contrast, options suggesting improved shine, faster drying time, or increased volume typically do not occur as a direct result of excessive heat styling over time. While some temporary effects such as shine or volume can be achieved through heat usage in moderation, relying on high heat consistently does not support the overall health of the hair and ultimately leads to deterioration rather than enhancement.