What is the primary purpose of a scalp massage during a shampoo treatment?

The primary purpose of a scalp massage during a shampoo treatment is to stimulate blood circulation. This process is beneficial because increased blood flow to the hair follicles nourishes them and can promote healthier hair growth. The massage also helps to relax the client, creating a more enjoyable and soothing experience during their treatment. While cleaning the scalp, distributing conditioner, and preparing hair for styling are important aspects of a shampoo treatment, the specific focus of the scalp massage emphasizes enhancing circulation, which is crucial for overall scalp health and hair vitality. Additionally, improved blood circulation can alleviate tension and increase the effectiveness of the products being used, thereby enhancing the overall quality of the service provided.