What is the purpose of a clarifying shampoo?

A clarifying shampoo is specifically designed to remove product buildup from the hair and scalp. Over time, regular use of styling products, conditioners, and even hard water can lead to a residue that regular shampoos may not effectively eliminate. Clarifying shampoos contain stronger cleansing agents that cut through this buildup, allowing for a deeper clean. This is particularly beneficial before receiving color treatments or other services, ensuring that the hair is in the best possible condition for these processes.

Adding moisture, strengthening hair, and adding shine are functions typically associated with different types of shampoos or hair treatments. For instance, moisturizing shampoos focus on infusing water into the hair fibers, while strengthening shampoos may contain proteins to fortify the hair structure. Meanwhile, products that add shine often include oils or lipids to enhance the hair’s appearance. However, these functions are not the primary focus of a clarifying shampoo, which centers solely on deep cleaning and removing buildup.