What type of massage technique is commonly used in facials?

Effleurage is the correct choice because it is a gentle, gliding, and stroking technique commonly employed during facial massages. This technique promotes relaxation, increases circulation, and helps prepare the client for deeper work or additional treatments. It is often utilized at the beginning or end of a facial to provide a calming effect and improve the overall experience.

In contrast, petrissage involves kneading and squeezing the tissue and is more vigorous, making it less suitable for the delicate facial area as it can lead to discomfort. Tapotement consists of rhythmic tapping or striking movements, which are energizing rather than soothing and are typically used in body massages rather than facials. Lastly, friction is a technique that applies pressure and rubbing in a specific area to stimulate circulation, yet it is usually more beneficial for muscle relaxation in body massages rather than the gentler approach needed for facial treatments.